United States

This map shows historical data of outcomes from previous presidential elections. States that are more purple have fluctuated between being Democratic and Republican during past contests. Source: Thesibboleth

Swing State Analysis

The electoral college dictates that the winner of each state’s popular vote will receive all of that state’s electoral votes. Because of this, candidates tend to focus on states that have  a large electorate (in order to maximize the return on their campaigning investments), and that will have a very […]

by · October 30, 2012 · United States

The Negative Ad Effect

We’ve all seen them. We’ve all heard them. We’ve all wondered how we should feel about them. As the presidential election draws near, the American population as a whole cannot overlook the vast quantities of negative political advertisements employed by Mitt Romney and President Obama throughout their 2012 campaigns for […]

by · October 2, 2012 · United States